Do Affirmations Work?

Loyd Mears

Do affirmations work? They’ve worked for me and many people I know. I’ve had great success using affirmations.

I’ve changed habits, become more motivated and productive, and lost weight. 

I credit the main reason for my success with affirmations to consistently using them daily and never quitting.

I’ve also benefited from using subliminal software to plant the affirmations in my subconscious faster.

Do Affirmations Work?

The truth is that you use affirmations all the time because you always have a dialogue happening in your mind. The problem is that the dialogue is often not helpful. When you purposefully practice affirmations, you take control of the dialogue and make it work for you.

Repeating affirmations daily at regular times over a long period works. Much research shows that using affirmations can reduce stress and improve self-esteem, confidence, and happiness.

For example, a 2020 study of affirmations (1) found that “…positive affirmations increased college students’ well-being and self-esteem.”

There is more about science and research below.

How Affirmations Work

They work by conditioning a thought pattern onto your brain that becomes a habit. Once you repeat the same affirmations in your mind every day for a few weeks, they become a part of your automatic thinking.


Affirmations affect your mind because your subconscious has a flaw. There is a fuzzy distinction between something that happened and something you imagined.

That’s how false memories become implanted. 

As more time passes, you can’t tell how much of your memory is imagination or how much is real. As a result, memories seem accurate, but being more certain isn’t a sign of accuracy.

You can take advantage of this flaw by implanting positive affirmations that your subconscious won’t be able to separate from events in your life. But, you need to consistently practice the affirmations every day with strong emotions and imagination.

What Can Affirmations Do

Affirmations can empower you to achieve your goals by conditioning the right mindset. Before achieving something, you need to develop the right mindset through personal growth. 

Affirmations help you grow by focusing your subconscious on the right mindset.

You can use affirmations to:

  • Advance in your career.
  • Find a Job.
  • Improve interview skills.
  • Boost your motivation.
  • Be more confident.
  • Feel better about yourself.
  • Overcome fear.

Use affirmations daily, and you will see results over time. Find a great subliminal audio program you like and achieve your dreams with affirmation technology. 

I use subliminal software to accelerate my results.

What They Can’t Do


They can’t make things happen like magic.

Some people sell the idea that affirmations create a magical kind of magnetic attraction that will make money arrive suddenly in your mail or something. 

For every story where someone visualized money and got a surprise check (by coincidence), there are 10,000 failures you never hear about.

On a more solemn note, some of us have past traumatic experiences that affect our mindsets. In those cases, affirmations alone can’t help you if you have a condition that requires professional guidance. 

How To Use Affirmations

You may need to put in a bit of work in the beginning to use affirmations. I suggest you begin with something simple that you want to change and work on that first. 

For example, you may want to reduce negative thinking, be more positive, get motivated, be more productive, eat healthily, exercise more, or do something else.

Whatever it is, start with that and go to step two, and create your affirmations.

Here are the steps to follow to use affirmations and get results.

Step 1: Choose a goal and list all of the attributes you need to be the kind of person who has achieved your goal. Also, list any of your negative attributes you need to discard. 

  • What do you do? 
  • How do you think? 
  • What skills do you need?
  • What habits do you need?
  • What habits or traits do you need to change?

Step 2: Write affirmations for those attributes. Your affirmations should be short and in the present tense. For example, “I am confident.” When I quit smoking for good, I used three affirmations:

  • I’m a nonsmoker.
  • No Thanks! I don’t smoke.
  • I’m not the type of person who smokes.

Step 3: Repeat the affirmations at least three times every day until you have achieved those attributes. Spend at least five minutes at a time repeating the affirmations. 

Step 4: Picture the attribute in your mind and feel like you already have that attribute.

Step 5: Repeat this process for each attribute and each goal until you achieve your desires. It’s best to focus on one attribute at a time until you have it. Then move on to the next.

You can accelerate your results with subliminal technology. I don’t recommend YouTube videos with subliminal messages because it’s difficult to know if they are valid subliminal programs.

I make my subliminal affirmations with subliminal software to create my subliminal audio and flash affirmations on my computer.

You can improve your results by keeping a journal as well. Write down your affirmation a few times and repeat it aloud or in your mind 5-10 times.

Example Affirmations

The best affirmations identify who you are and your character. They may also identify how you think or feel.

  • I’m the type of person who…
  • I’m not the kind of person who would…
  • I’m healthy and fit.
  • I like to exercise and eat nutritious meals.
  • I’m confident.
  • I’m a person who thrives on challenges.

Affirmations fall into many categories. This article has affirmations for self-love, and this one is a guide to many types of positive thinking affirmations.

How Long Does It Take Affirmations To Work?

They require about the same amount of time as forming or modifying habits.


Affirmations can have an almost immediate effect. However, it usually takes longer to have a permanent change.

You can make long-lasting changes to your subconscious mind in as little as a few weeks.

Research findings indicate that it takes between 18 and 254 days to change your behavior, depending on various factors.

Several factors influence how long affirmations take to operate.

It takes time and energy to rewire your subconscious mind. The more repetition you can receive in a day, the quicker you’ll experience results. 

Various other elements influence how long it takes for affirmations to work.

  • It all depends on how firmly entrenched your habits are. For example, if you’ve had a habit for a long time, reprograming it may take longer. Your habits get more ingrained as you become older.
  • Another issue to consider is the individual’s unwillingness to change. People’s tolerance for change varies. Thus the more open they are to change, the faster they perceive changes.
  • Other elements to consider are the values and beliefs you have absorbed through your social and religious upbringing. Because some faiths teach that riches are evil, it takes longer to develop an attitude of abundance.
  • Finally, you must have a goal action plan and a strong desire for what you seek, and it must be consistent with your core values.

Science And Research For Affirmations

In a study published in the journal Social Cognitive and Affective Neuroscience (2), researchers found that practicing self-affirmation activates reward centers in your brain.

Affirmations Fire Pleasure Centers In The Brain

 Repeating positive affirmations lights up the same reward centers that respond to other pleasurable experiences, such as eating amazing food or getting a prize. 

The process fires up your neural pathways and changes the parts of your brain that make you happy and content.

Various studies also confirm affirmations:

  • Reduce health-degrading stress.
  • Increase physical activity.
  • Encourage healthy eating.
  • Improve academic performance.

Related Article: Science Behind Positive Affirmations

Boost Problem Solving Ability

Researchers at Carnegie Mellon University (3) found that using self-affirmation can boost people’s ability to solve problems under pressure. The study provides the first evidence that self-affirmation – the process of identifying and focusing on one’s most important values – can help people deal with stress without compromising their problem-solving efficiency.

Overcome Destructive Behaviors

Research shows that affirmations can help you overcome self-destructive behavior like being overly defensive when criticized. You need the ability to learn from criticism is to succeed.

There is much more research indicating the beneficial effects of using affirmations.

Final Word About Affirmations

The key to success in every area is to keep going and practice daily. The only true failures are quitting and not trying. Start simple and use subliminal tools to ensure your success.

I hope you find great success and happiness with affirmations!



(1) Arquiza, L. (2021). The Effect of Positive Affirmations on Self-Esteem and Well-Being in College Students. Retrieved 28 December 2021, from

(2) Cascio, C., O’Donnell, M., Tinney, F., Lieberman, M., Taylor, S., Strecher, V., & Falk, E. (2015). Self-affirmation activates brain systems associated with self-related processing and reward and is reinforced by future orientation. Social Cognitive And Affective Neuroscience, 11(4), 621-629. doi: 10.1093/scan/nsv136

(3) Creswell, J., Dutcher, J., Klein, W., Harris, P., & Levine, J. (2013). Self-Affirmation Improves Problem-Solving under Stress. Plos ONE, 8(5), e62593. doi: 10.1371/journal.pone.0062593